2. Contractor Progress & Outcomes

Anti-Stigma & Education Campaign | Effct LLC

Deliverable Status

• Effct’s Work Plan, with notes, status updates, and links to relevant documents can be found in this Google Sheets document: R5COAC Work Plan/Contractor Scope Tracking

• All deliverables are currently on schedule.

Data Gathered/Reach

• In this reporting period the Community Compass campaign continued to publish and sponsor digital content in all 5 counties of Region 5. Traffic data in this quarter:

  • Website

    • 10,617 sessions (566% increase)

    • 9,031 unique visitors (580% increase)

    • Majority of visitors come from Facebook, TikTok and Snapchat

    • 864 clicks on resource pages (200% increase)

  • Socials

    • Facebook

      • Over 5,200 link clicks and 1,000 content interactions

    • Instagram

      • Over 3,900 link clicks and 400 content interactions

    • Snapchat

      • Over 2,600 clicks

    • TikTok

      • Over 5,700 clicks

• During the July 12th Workgroup meeting, Council members indicated interest in seeing geographical engagement data (where within/outside of the Region community is interacting with the campaign the most/least) and most visited pages on the Community Compass website. This data will be included in future reports.

• Effct has also begun compiling quarterly reports to demonstrate the reach of the campaign. The 2024 Q2 report can be found here.

Accomplishments

• In this quarter the Community Compass (CC) continued to publish social media posts featuring local recovery stories and educational content with the goal of directing traffic to the Community Compass and featured resource websites. All content is posted on social media in English and Spanish. Website can be switched back and forth between English and Spanish.

  • Content featured this quarter:

    • July 2nd - Community Member Highlight: Vanessa Lane

    • July 9th - Resource Feature: Rise Up Recovery

    • July 18th - Community Member Highlight: Rob Shearon

    • July 24th - Resource Feature: Reconnected Recovery Foundation

    • July 31st - Community Member Highlight: Eric Turner

    • August 4th - Resource Feature: Rock to Recover

    • August 13th - Educational Material: What is Substance Use Disorder?

    • August 22nd - Educational Material: Treatment Options for SUDs

    • August 28th - Educational Material: Reducing Stigma for SUDs

    • September 4th - Community Member Highlight: Jose Saez

    • September 13th - Event Promotion: Reconnected/MIRA Recovery event

    • September 23rd: Educational Material: What is MAT?

    • September 27th: Educational Material: How does MAT work?

  • Upcoming Topics

    • October 2024 - All About Naloxone, Sober October

    • November 2024 - Gratitude for Sobriety (acknowledgement of holidays being a difficult time for those in recovery - will feature coping skills)

    • December 2024 - Connection and Support (continuation of holiday-related recovery content)

    • January 2025 - Achieving and Maintaining Sobriety (Dry January)

    • February 2025 - Responsible Pain Management

• In this reporting period Effct visited Region 5 to capture video content to feature in upcoming posts. Featuring stories of recovery has grown as an area of interest within the workgroup as a way to combat stigma and encourage community members with SUD to seek treatment. These video interviews will be utilized in the following reporting period to bolster the story-telling aspect of the campaign.

• During a video shoot with team members with Reconnected Recovery Foundation, members of the organization shared with Effct that a community member had specifically cited CC as a connector to Reconnected and a reason that they decided to seek help. Anecdotes such as this are extremely encouraging and we hope to hear more going forward!

Challenges/Barriers/Changes

• During this reporting period, a second addition to Effct’s contract was approved within the Unallocated Funding Workgroup. As a part of Effct’s initial added funding proposal to the Unallocated Funding Workgroup, the contractor offered to duplicate all social media channels in Spanish to attract more Spanish-speaking community members. All campaign content is available in Spanish and in English on consolidated pages. The workgroup did not feel that duplication of pages would be a responsible use of funds, and instead asked Effct if they would be interested in conducting additional community engagement with Spanish-speakers in Region 5 to see how the current campaign materials resonated culturally. Effct proposed a $3,850 budget for this additional engagements; $1,000 was approved to support up to 10 community member stipends of $100, and $2,850 was approved to support Effct’s personnel costs, including conducting the engagement, reporting, and evaluation. In the updated contract a deadline of December 31, 2024 was set for this added deliverable.

• In the September workgroup meeting, members discussed the possibility of including virtual providers on the CC website. This came about because Karina Schorr was approached by Klinic Pro, a Denver-based substance use treatment provider. The workgroup members decided that for the time being CC would only feature resources with physical locations within Region 5, but if one of those providers offer virtual services (either in-house or through a third party contractor) the website can highlight that as a service format.

• It is possible that the campaign, specifically the website, still needs some refinement before the workgroup feels ready to share it out more broadly. Pitkin County Public Health pushed out the campaign as a part of their own media outreach efforts and heard back from community organizations that they weren’t sure what the purpose of the campaign was. Upon further review, Pitkin county staff reviewed the Pitkin County Resources page and had several edits. A brand launch via press releases to the major local media outlets will take place in Q4.

Harm Reduction | High Rockies Harm Reduction

Deliverable Status

• High Rockies Harm Reduction’s Work Plan, with notes, status updates, and links to relevant documents can be found in this Google Sheets document: R5COAC Work Plan/Contractor Scope Tracking

• All deliverables are currently on schedule.

Data Gathered/Reach

• View the full HRHR 2024 Q3 Data spreadsheet here: HRHR 2024 Q3 Data

• During this reporting period, High Rockies Harm Reduction (HRHR) distributed the following supplies across Region 5:

  • Narcan (two doses per box): 159

  • Kloxxado (two doses per box): 10

  • Intramuscular Naloxone: 0

  • Fentanyl Test Strips: 165

  • Xylazine Test Strips: 100

  • Condoms: 20

  • Sterile Snorting Kits: 8

  • Sterile Injection Kits: 2

• While participant data is somewhat difficult to capture for all of HRHR’s services (many events take place during large scale community events i.e. concerts, festivals) the below data reflects participants at the service events under the Region 5 contract. A participant is defined as an individual who engages with HRHR at a service event AND takes at least one piece of supplies (ie Narcan, fentanyl test strip, sterile injection kit etc.) The below data does not include participants at community-level events.

  Previous quarterly reports may not have accurately reflected the number of services in each county as HRHR does not record an event in their data systems if no participants engage or take supplies. HRHR, using funds approved under the Region 5 contract amendment, has purchased 2 tablets that will aid with data collection in the future, and we will continue to look at ways in which data can be shared back with the Council in a way that demonstrates the impacts of this program.

  • Eagle County participants in this reporting period: 7

  • Garfield County participants in this reporting period: 6

  • Lake County participants in this reporting period: 2

  • Pitkin County participants in this reporting period: 16

  • Summit County participants in this reporting period: 5

Accomplishments

• High Rockies Harm Reduction has established a monthly schedule of providing services in each county per the Work Plan, as well as weekly services in Garfield and Pitkin counties. Current schedule is outlined below:

  • Aspen,Pitkin County

    • Thursdays 12 pm - 2pm

    • Pitkin County Health & Human Services

  • Snowmass, Pitkin County

    • Thursdays, 4pm - 6 pm

    • Brush Creek Intercept Lot

  • Basalt, Garfield County

    • Fridays 12 pm - 2 pm

    • Mid Valley Family Practice

  • Carbondale, Garfield County

    • Fridays, 4 pm - 6 pm

    • 3rd St Center

  • Eagle County

    • 4th Thursday of each month

    • 12 pm - 2 pm, Vail Health, Eagle

    • 4 pm - 6 pm, Colorado Mountain College, Edwards

  • Summit County

    • 4th Friday of each month

    • 12 pm - 2 pm, Colorado Mountain College, Breckenridge

  • Lake County

    • 4th Saturday of each month

    • 12 pm - 4 pm, Leadville Library

• High Rockies Harm Reduction has received a used ambulance from Eagle County Paramedics. This vehicle, with its bay and built in storage, is uniquely suited for delivering services. A question remains about yearly maintenance costs but the group will monitor services. An initial budget for maintenance has been approved for $10,000 for the remainder of the contract period.

Challenges/Barriers/Changes

• HRHR has changed the location of its Edwards (Eagle County) monthly services to the Colorado Mountain College campus at 150 Miller Ranch Rd, Edwards, CO 81632. HRHR believes this location will attract much more foot traffic moving forward. Previously these services were being conducted at the Eagle County Paramedics offices in Edwards, which is not in a location that can capture pedestrians easily.

• The Frisco Transit Center location has been removed from the Summit County schedule. HRHR staff expressed discomfort and safety concerns about conducting services in this location. HRHR is looking for an alternative location in Summit County.

• While HRHR has obtained the used ambulance, a second vehicle that can be dedicated to the Eastern part of Region 5 (Eastern Eagle, Lake, and Summit counties) is essential to expanding services in these areas. Currently all of HRHR’s staff lives in the Roaring Fork Valley, so traveling to Eagle/Lake/Summit is a significant expense of resources. A second vehicle would increase the ability for HRHR to move to a weekly service schedule for each county, which in turn would increase the hours necessary to attract a second FTE Peer Support Specialist candidate.

  • It is likely that another round of the COAG Infrastructure Share Grant will be announced in the coming months. The question has been raised as to whether Region 5 could support HRHR in applying for a grant that could fund the purchase of a new vehicle for this purpose.

  • The Council and workgroup members have expressed dedication to helping HRHR grow their services and become more stable as a sophomore nonprofit organization. In the past the burden has been put on the contractor to grow and adapt to the Council’s expectations, but it is becoming clear that Council must also be flexible and check assumptions when helping support a recently established organization.

Data Dashboard | The OMNI Institute

Deliverable Status

• OMNI’s Work Plan, with notes, status updates, and links to relevant documents can be found in this Google Sheets document R5COAC Work Plan/Contractor Scope Tracking

• All deliverables are currently on schedule.

Data Gathered/Reach

• OMNI is currently in the process of collecting data for the dashboard. These efforts will include accessing publicly available data and establishing connections with the holders of privately owned data as well. In the previous quarterly report the following indicators had not been obtained, and updates on access during this reporting period can be found below:

  • Domain Name: Outcomes

    • Overdose Data - 1 indicators downloaded Vital Statistics Program

    • Overdose Data - 5 indicators downloaded from the CO Hospital Association

    • Alcohol and Other Drug Use: 5 indicators downloaded from HKCS

      • This indicator has been re-categorized under Outcomes as we anticipate being able to see a reduction in these numbers over time as a result of opioid abatement efforts. This indicator was originally categorized under Upstream/Risk/Protective Factors.

  • Domain Name: Upstream/Risk/Protective Factors

    • Ease of Access - 3 indicator downloaded from HKCS

    • Mental Health - 13 indicators downloaded from HKCS

    • Mental Health Risk and Protective Factors: 6 indicators downloaded from CO Health Access survey, uncertain whether we will be able to get county-level/regional data

    • Opioid Prescription Data: 1 indicator downloaded from CDPHE

    • Opioid Prescription Data: 3 indicators requested from PMPD/CDPHE, indicators were not available at the county level

    • Social Determinants of Health (SDoH) Factors: 1 indicator downloaded from American Community Survey

    • SDoH Factors: 1 indicator downloaded from CO Health Access survey

    • Youth perceptions: 5 indicators downloaded from HKCS

  • Next steps:

    • If major/important gaps remain, reach out to Region 5 partners named by council members for additional data collected by county agencies to determine whether consistent data is being collected across all R5 counties

    • Prioritize indicators to be included in the dashboard based on the strategic plan document, the narrative that we are telling about Region 5, and capacity/capabilities of Tableau.

Accomplishments

Nearly all of the data that was planned to be included on that dashboard has been obtained. OMNI has begun thinking about website design and dashboard formatting and will share options with workgroup members in upcoming monthly meetings.

Challenges/Barriers/Changes

While OMNI has already obtained or is in the process of obtaining the majority of the data for the dashboard, some gaps in access remain. The Data Dashboard workgroup will convene and brainstorm potential solutions when OMNI has completed its current processes.